Mysterious-yet-epic Slipknot promo video on official Mayhem Festival website
Most summer concert festivals have used promotional videos on their websites to promote their upcoming events. These videos usually feature some of the bands that are on the bill in a good, yet predictable, mash-up that is intended to make the concert-goer excited for the event. At this point it’s concert-marketing protocol. The 2012 Rockstar Energy Drink Mayhem Festival, however, has done something much different.
The video is on the front page of the concert’s website, www.rockstarmayhemfest.com, and can be seen immediately upon arriving on the page. I naively stumbled upon this gem while intending to research a different story.
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